At EAT MORE BEANS, our mission transcends beyond mere consumption. We passionately believe in the transformative power of beans as a cornerstone of health and well-being. Our commitment is to champion a lifestyle where beans play a central role, not just as a dietary staple, but as a catalyst for a healthier, more vibrant life. Through our dedication to quality and taste, we aspire to inspire individuals to embrace beans as a delicious and nutritious choice, fostering a happier and more wholesome existence for all.
At the heart of our ethos lies the unwavering belief in the pure goodness of beans, nature's gift from Mother Earth. Let them be the catalyst for a day filled with vitality and vigor.
Experience the nourishing blend of plant protein and dietary fiber, conveniently packed in our steamed bean offerings. It's more than just a snack; it's a commitment to infusing the wholesome power of beans into your daily life.
In 2017, a culinary revolution took root. Harnessing Japan's seven-decade legacy of bean craftsmanship, we set out with a bold ambition: to reshape the world's dining table. Our journey began in Northern California, where fitness enthusiasts outside gyms first embraced our product. But its allure was contagious. Soon, "Eat More Beans" transcended the health community, finding its way into homes across America.
In the culinary heart of 1951, Kazuo Yanagimoto laid the foundation of a legacy, introducing traditional Japanese condiments and boiled beans to a nation's palate. As the millennium dawned in 2000, we honed our craft, meticulously refining our processes to amplify the nutrition and essence of beans and grains. It was a dance of taste and health, ensuring every bite was not just flavorful but also nourishing.
The torch was then passed to the dynamic duo, Ichiro and Yuji, the second-generation visionaries. Under their stewardship, Maruyanagi blossomed into a beacon of food craftsmanship. 2004 marked a pivotal chapter as we unveiled steamed beans to Japan, a testament to our relentless pursuit of perfection and innovation.
Today, our creations, crafted with unparalleled techniques, grace the shelves of supermarkets throughout Japan. But our journey doesn't end there. We are at the forefront, trailblazing paths in the organic food realm, committed to setting new benchmarks with every endeavor.
In the bustling corridors of a global conglomerate, our current CEO found his calling. Drawn back to the roots of his homeland, he rejoined the family enterprise with a renewed vision: to champion organic products and introduce the magic of beans to the American shores. Upon his first sojourn to the US, he was met with a disheartening sight: canned beans reigning supreme. Coupled with the alarming prevalence of heart disease and diabetes, he saw an opportunity, a beacon of hope.
Believing fervently in the transformative power of beans, he envisioned a healthier America. Harnessing our time-honored Japanese steamed bean technology, we embarked on a mission to craft products tailored for the US market, using homegrown US beans. Our dream? To make steamed beans a household name in America, shifting the narrative from canned to fresh, from processed to wholesome.
We stand firm in our conviction that a bean-rich diet is a cornerstone of health. By offering superior choices, we aim to shield modern Americans from the clutches of ailments. Our offerings are not just delicious but also effortlessly convenient, ensuring that the goodness of beans is within everyone's reach. At the heart of our ethos is our impeccable manufacturing prowess, a testament to our commitment to preserving both taste and nutrition. Every day, we champion a life enriched with beans, for we believe in their power to heal and nourish.